PressReleases

February 9, 2005

Launch of Game Portal Service “EZ Game Street!” for “au” Mobile Phones

(February 9, 2005) — KDDI Corporation and Okinawa Cellular Corporation in collaboration with SQUARE ENIX CO., LTD., announced the February 10, 2005 launch of "EZ Game Street!", the first full-scale game portal service in the mobile field. "EZ Game Street!" is an innovative service for au handsets that allows users to search for and download EZ Appli ("BREW®") games through an easy-to-follow, graphic-based portal page.

"EZ Game Street!" features the ability to perform searches by title or genre across various game sites simultaneously, eliminating the need to visit the site of each content provider to find and download individual games. Also, in place of the simple text displays used for current search results, "EZ Game Street!" has introduced a new system that displays animated character icons to represent each game title, making the process of searching for games an entertaining activity by itself. Before making a purchase, users can find out more by selecting the appropriate icon to display a game information page accompanied by original game sounds.

With the launch of the service, over 350 games from 43 content providers will be available for character icon-represented searches. We expect to increase the number of game titles as the service continues.

Along with the cooperation of SQUARE ENIX CO., LTD., we have planned and developed a system that allows users to experience a new dimension of game content, and we will continue our collaborative effort to create new ways to enjoy games through "EZ Game Street!"

This is the translation of the announcement issued jointly by KDDI Co, Okinawa Cellular and Square Enix Co. Ltd in Japan. For more detailed information about the release, please click here.

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