PressReleases

August 20, 2007

THE WAIT IS OVER! SQUARE ENIX, INC. LAUNCHES OFFICIAL ONLINE MERCHANDISE STORE TONIGHT

U.S. Square Enix Online Store Exclusives Announced
LOS ANGELES (August 20, 2007) &mdash Square Enix, Inc., the publisher of Square Enix™ interactive entertainment products in North America, today announced the long-awaited launch of its official U.S. online merchandise store. Launching at 6 p.m. PDT, this e-commerce site will allow fans to purchase collectibles from Square Enix's best-selling franchises, including exclusive items, at http://www.square-enix-shop.com.

"We are extremely excited to answer our fans' requests and sell our goods directly to them," said Hidemi Matsuzuka, Merchandising Division general manager, Square Enix Co., Ltd. "Now, fans won't have to hunt for particular Square Enix collectibles, and will always have a place where the merchandise is simply a few clicks away."

The store kicks off with a lineup of high-end figurines and collectibles from top-selling Square Enix franchises such as FINAL FANTASY® and KINGDOM HEARTS. With new products arriving regularly, the official online store is slated to become the ultimate destination for allSquare Enix goods.

Featured Items
All items are available now unless noted otherwise.

FINAL FANTASY III TRADING ARTS® mini
A set of five adorable miniature figurines based on the characters from FINAL FANTASY III, now appearing on Nintendo DS™. Available only at the official online store.
Item: Ingus (Knight), Luneth (Freelancer), Arc (Red Mage), Refia (Devout & Dragoon).
SRP: $17.99

FINAL FANTASY / KINGDOM HEARTS MASTER ARMS™
No detail has been overlooked in these lifelike weapon replicas from the FINAL FANTASY and KINGDOM HEARTS series. Take the power of the Gunblade or Keyblade into your own hands, faithfully recreated at up to 10 inches. Sold separately, online-exclusive versions available (while supplies last).
Items:
Squall's Gunblade from FINAL FANTASY VIII
Seifer's Gunblade from FINAL FANTASY VIII
Cerberus from FINAL FANTASY VII -DIRGE of CERBERUS™-
Kingdom Key from KINGDOM HEARTS
Kingdom Key -Dark Side- from KINGDOM HEARTS (online exclusive)
SRP: $34.99 (each)

FINAL FANTASY MASTER CREATURES® Vol. 2
The Summons of the FINAL FANTASY world have been recreated in spectacular detail. This collection includes Summons from FINAL FANTASY VII, FINAL FANTASY VIII, FINAL FANTASY IX, FINAL FANTASY X and FINAL FANTASY XII.
Items:
Knights of the Round (FINAL FANTASY VII)
Diablos (FINAL FANTASY VIII)
Odin (FINAL FANTASY IX)
Yojimbo (FINAL FANTASY X)
Mateus, the Corrupt (FINAL FANTASY XII)
SRP: $22.99 (each)

FINAL FANTASY MECHANICAL ARTS™
The MECHANICAL ARTS series features mecha from the FINAL FANTASY series fully realized as breathtaking figures. The first release includes mecha from FINAL FANTASY VII, FINAL FANTASY X and FINAL FANTASY VII ADVENT CHILDREN™.
Item:
Highwind (FINAL FANTASY VII)
Sister Ray (FINAL FANTASY VII)
Continental Circus, also known as Fahrenheit (FINAL FANTASY X)
Fenrir (FINAL FANTASY VII ADVENT CHILDREN)
Kadaj's Motorcycle (FINAL FANTASY VII ADVENT CHILDREN)
SRP: $22.99 (each)

FINAL FANTASY VII ADVENT CHILDREN SCULPTURE ARTS™
Online Store Exclusive Edition
Cloud and Sephiroth sculptures come together to recreate their unforgettable aerial battle in FINAL FANTASY VII ADVENT CHILDREN, the award-winning CG sequel to the 1997 PS one® game console hit, FINAL FANTASY VII. Relive one of the most memorable scenes of the movie with this detailed masterpiece sculpted completely in polystone. A glowing flame effect has been added to these online store exclusive editions!
Item:
Cloud Strife
Sephiroth
SRP: $200.00 (each)

FINAL FANTASY XII PLAY ARTS®
The characters of the twelfth installment in the FINAL FANTASY series join the line of PLAY ARTS figurines! Vaan, Ashe, Balthier and Gabranth are recreated in intricate detail, complete with movable joints. Collect all four to complete the FINAL FANTASY XII experience.
Items:
Vaan
Ashe
Balthier
Judge Magister Gabranth
SRP: $24.99 (each)

KINGDOM HEARTS II PLAY ARTS (Phase One)
From the phenomenal series created by Disney and Square Enix, Sora, Roxas, Axel and Kairi are brought to life as highly articulated action figures that can be posed and equipped in a variety of ways. Relive the excitement of the game that shipped over 10 million units worldwide.
Item:
Sora
Roxas
Axel
Kairi
SRP: $24.99 (each)

KINGDOM HEARTS II PLAY ARTS (Phase Two)
Pick your favorite, or collect all three forms of Sora in his battle gear! Equipped with various Keyblades and gear, relive the adventure with these colorful recreations of Sora in his Final, Master, Wisdom and Limit forms.
Item:
Sora (Final Form)
Sora (Master Form)
Sora (Wisdom Form)
Sora (Limit Form) (Online exclusive)
SRP: $24.99 (each)

FINAL FANTASY TACTICS®: THE WAR OF THE LIONS™ TRADING ARTS
Character designer Akihiko Yoshida's illustrations have been faithfully recreated for this set of four miniature figures based on FINAL FANTASY TACTICS: THE WAR OF THE LIONS. Available only at the official online store.
Items:
Ramza
Agrias
Delita
Ovelia
Release: November 2007
SRP: $29.99


About Square Enix Co., Ltd. and Square Enix, Inc.
Square Enix Co., Ltd. (Square Enix), with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises - FINAL FANTASY®, which has sold over 75 million units worldwide, and DRAGON QUEST®, which has sold over 43 million units worldwide - under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

Square Enix, Inc. is a wholly owned subsidiary of Square Enix Co., Ltd. with offices in Los Angeles, California and Seattle, Washington. It handles operations in North America, including development, localization, marketing, and publishing of Square Enix titles. More information on Square Enix can be found on the Internet at http://www.square-enix.com.

ADVENT CHILDREN, DIRGE of CERBERUS, DRAGON QUEST, FINAL FANTASY, FINAL FANTASY TACTICS, MASTER ARMS, MASTER CREATURES, MECHANICAL ARTS, PLAY ARTS, SCULPTURE ARTS, THE WAR OF THE LIONS, TRADING ARTS, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Co., Ltd. in the United States and/or other countries. All other trademarks are the property of their respective owners.

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