LOS ANGELES (April 22, 2008) &mdash Square Enix, Inc., the publisher of Square Enix™ interactive entertainment products in North America, announced that THE WORLD ENDS WITH YOU™ was shipped to North American retailers today.

The creators of FINAL FANTASY® and KINGDOM HEARTS bring a new mix of innovation and style to Nintendo DS™ with THE WORLD ENDS WITH YOU. Drop into the center of Japan's youth culture with this stylish new title, set to revolutionize the way that DS games are experienced with its creative battle system, distinctive art style and hip soundtrack.

With a completely unique take on the capabilities of the DS system, THE WORLD ENDS WITH YOU takes familiar DS functionalities and adds an exhilarating new edge. The battle system challenges players to take control of two characters simultaneously, choosing from a variety of touch and sound commands to unleash dynamic psychic abilities. With a soundtrack that complements the vibrant, urban visual style and a plot filled with riveting twists and turns, THE WORLD ENDS WITH YOU promises to set new standards for the next generation of gamers.

STORY

The story begins as Neku Sakuraba, an unsociable 15-year-old boy, unexpectedly wakes up in the Shibuya shopping district of Tokyo, Japan. While trying to understand his rude awakening, he receives a strange text message warning him that he will cease to exist unless he accomplishes a certain mission. Although he barely has time to grasp what is happening to him, he undertakes his assigned task on the mysterious streets of Shibuya.

FEATURES

Distinctive modern art style created by a team of artists led by Tetsuya Nomura, world-renowned character designer of the upcoming FABULA NOVA CRYSTALLIS® project which includes FINAL FANTASY XIII and FINAL FANTASY Versus XIII™

Innovative Stride-Cross Battle System allows the player to control two characters simultaneously, unleashing special attacks with the stylus

Collect a vast array of custom-designed pins, each with a powerful psychic ability that can be activated with the right touch or sound command

Customize characters with Shibuya's coolest fashions and exchange items with other players via Mingle Mode

Experience an amazing soundtrack, which combines musical influences from hip-hop to rock to electronica

Battle with up to three friends in Tin Pin Slammer, an exciting and fast-paced mini-game, via local wireless connection

THE WORLD ENDS WITH YOU is rated T (Teen). Please visit the Entertainment Software Rating Board website at www.esrb.org for more information about ratings. THE WORLD ENDS WITH YOU will be available at North American retailers for the suggested retail price of $39.99 (USD). The official website can be found at http://www.theworldendswithyou.com.

About Square Enix Co., Ltd. and Square Enix, Inc.

Square Enix Co., Ltd. (Square Enix), with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises — FINAL FANTASY®, which has sold over 80 million units worldwide, and DRAGON QUEST®, which has sold over 43 million units worldwide — under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

Square Enix, Inc. is a wholly-owned subsidiary of Square Enix Co., Ltd. with offices in Los Angeles, California. It handles operations in North America, including development, localization, marketing and publishing of Square Enix titles. More information on Square Enix can be found on the Internet at http://www.square-enix.com.

DRAGON QUEST, FABULA NOVA CRYSTALLIS, FINAL FANTASY, FINAL FANTASY VERSUS XIII, THE WORLD ENDS WITH YOU, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks or trademarks of Square Enix Co., Ltd., in the United States and/or other countries. All other trademarks are the property of their respective owners. Nintendo DS is a trademark of Nintendo. KINGDOM HEARTS © Disney.