PressReleases

March 10, 2009

MY PET SHOP OPENS ITS DOORS TODAY FOR KIDS WHO LOVE ANIMALS

Cute and Fun Game from TAITO Brings Over 40 Virtual Pets to Nintendo DS

LOS ANGELES (March 10, 2009) —TAITO Corporation (TAITO®), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., announced today that it has shipped My Pet Shop™ for Nintendo DS™ to retailers across North America. This adorable simulation game is easy to play for children of all ages and perfect for kids who love animals.


With over 40 different types of animals, My Pet Shop offers a wide range of pets for kids to play with. From popular dog and cat breeds like pugs, golden retrievers and Russian blues, to animals from the wild such as pandas and penguins, players are sure to come across some of their favorite creatures. While the game is fun and easy to follow, it also teaches children to be organized, responsible and caring as they help run a pet store and learn to take care of animals.


Kids will get to experience all the joys of pet ownership as they feed, groom and teach tricks to animals using the intuitive stylus and Touch Screen functionality. My Pet Shop also includes fun mini-games and a wireless mode that lets players connect with friends and exchange pets, adding to the fun of portable pets.



STORY

You have just moved from the hustle and bustle of the big city to Green Town, a quiet town filled with nature. Help your mom run her pet shop and learn to take care of all kinds of animals as you become friends with the other kids in town. But beware, as you search for animals on the outskirts of town, watch out for bees waiting to sting and snakes waiting to bite!



FEATURES

  • Catch over 40 different animals, ranging from golden retrievers and calico cats to pandas and penguins. There may even be some rare breeds with different patterns and coloring hiding in the forest!
  • Care for and interact with your pets using the simple, user-friendly stylus and Touch Screen functionality to strengthen your bond with them
  • Collect items and save your allowance to shop in town and buy cute outfits for your pets
  • Play mini-games like races, obstacle courses and photo contests with your pets to show them off and gain new accessories
  • Connect with friends via local wireless connection to trade pets and items



My Pet Shop is rated E (Everyone) by the ESRB. Please visit the Entertainment Software Rating Board website at www.esrb.org for more information about ratings. My Pet Shop will be available at North American retailers for the suggested retail price of $29.99 (USD). The official website can be found at http://na.square-enix.com/mypetshop/.



About TAITO Corporation

TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS®, and developed such fan favorites as EXIT™ and ARKANOID®. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries. More information on TAITO can be found on the Internet at http://www.taito.com/.


About Square Enix Co., Ltd. and Square Enix, Inc.

Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises – FINAL FANTASY®, which has sold over 85 million units worldwide, and DRAGON QUEST®, which has sold over 47 million units worldwide – under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.


Square Enix, Inc. is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. with offices in Los Angeles, California. It handles operations in North America, including development, localization, marketing and publishing of Square Enix titles. More information on Square Enix can be found on the Internet at http://www.square-enix.com.



ARKANOID, EXIT, MY PET SHOP, SPACE INVADERS, TAITO and the TAITO logo are trademarks or registered trademarks of TAITO Corporation in the United States and/or other countries. DRAGON QUEST, FINAL FANTASY and SQUARE ENIX are registered trademarks of Square Enix Holdings Co., Ltd. in the United States and/or other countries. Nintendo DS is a trademark of Nintendo. All other trademarks are property of their respective owners.

[Back]

PAGE TOP