June 19, 2009


Ami Blaire Joins as Vice President of Marketing

LOS ANGELES (June 19, 2009) — Square Enix, Inc., the publisher of Square Enix® interactive entertainment products in North America, announced that it has strengthened its executive team with the addition of Ami Blaire as vice president of marketing.

Blaire now leads brand and marketing strategy for Square Enix and will also be responsible for the Square Enix Members site and online commerce. She will work to increase the presence of Square Enix in North America and emphasize community engagement to ensure that the company is meeting the needs of its most important constituents, the fans.

"As part of our goal to expand our business in North America, Square Enix is courting the best and brightest talent in the interactive entertainment industry," said John Yamamoto, president and chief executive officer of Square Enix, Inc. "Ami is an outstanding addition to our team and we are thrilled to have the benefit of her expertise."

Blaire brings over 18 years of experience in consumer marketing and was previously the vice president of integrated marketing at Vivendi Games, where she drove all integrated marketing functions and lifestyle marketing platforms for all four business units – Sierra Entertainment, Sierra Online, Vivendi Games Mobile and Blizzard. Prior to joining Vivendi Games, Blaire was the global marketing director of Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft at the Interactive Entertainment Division, where she launched Xbox LIVE Marketplace for Xbox 360.

An accomplished brand marketing and business development executive with extensive experience in the interactive entertainment industry, Blaire has also served as director of marketing at Sony Computer Entertainment America and has worked with Sega of America and SNK Home Entertainment.

About Square Enix Co., Ltd. and Square Enix, Inc.

Square Enix Co., Ltd. (Square Enix), with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises – FINAL FANTASY®, which has sold over 85 million units worldwide, and DRAGON QUEST®, which has sold over 47 million units worldwide – under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

Square Enix, Inc. is a wholly-owned subsidiary of Square Enix Co., Ltd. with offices in Los Angeles, California. It handles operations in North America, including development, localization, marketing and publishing of Square Enix titles. More information on Square Enix can be found on the Internet at

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks of Square Enix Co., Ltd. in the United States and/or other countries. Microsoft, Xbox, Xbox 360, Xbox LIVE and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. All other marks are the properties of their respective owners.