PressReleases

July 12, 2010

MIKE FISCHER APPOINTED PRESIDENT AND CEO
AT US-BASED SQUARE ENIX, INC.



TOKYO and LOS ANGELES July 21, 2010 — SQUARE ENIX HOLDINGS CO., LTD. and SQUARE ENIX, INC. announce that Mike Fischer has assumed the role of president and chief executive officer of US-based SQUARE ENIX, INC. The announcement was made by Yoichi Wada, president and chief executive officer of SQUARE ENIX HOLDINGS CO., LTD.

In his new role, Mike will oversee operations including the publication and distribution of entertainment content under the Square Enix Group's brands such as SQUARE ENIX, EIDOS and TAITO in the Americas. Mike is a twenty-year veteran of the video game business with a track record of success at both Japan and U.S. companies including Namco, Sega and most recently Microsoft as Consumer & Online Marketing Officer in the United Kingdom.

"We are pleased to have the benefit of Mike's global leadership experience in interactive entertainment and look forward to the significant contribution he will bring to the growth our North American business," said Wada.

Accompanying this change, previous SQUARE ENIX, INC., president and chief executive officer, John Yamamoto, will take the role of Executive Advisor. Wada added, "We sincerely thank John for his years of hard work in the role and are pleased that he will continue to support us as an advisor."

About SQUARE ENIX HOLDINGS CO., LTD.

SQUARE ENIX HOLDINGS CO., LTD with headquarters in Tokyo, Japan, is a holding company leading the Square Enix Group with a diverse range of content and service businesses. The Square Enix Group publishes and distributes entertainment content under its internationally renowned brands such as SQUARE ENIX, EIDOS and TAITO. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY®, which has sold over 97 million units worldwide, DRAGON QUEST®, which has sold over 54 million units worldwide and TOMB RAIDER®, which has sold over 35 million units worldwide, together with other well established products and services.
More information on SQUARE ENIX HOLDINGS CO., LTD. can be found on the Internet at http://www.square-enix.com

About Square Enix, Inc.

Square Enix, Inc. is a U.S. based wholly-owned subsidiary of SQUARE ENIX HOLDINGS CO., LTD., a holding company leading Square Enix Group. SQUARE ENIX, INC. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as SQUARE ENIX, EIDOS and TAITO in the Americas.
Note: Although based in North America, development studios Crystal Dynamics and Eidos Montreal are managed by SQUARE ENIX EUROPE, UK-based business unit.





DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the Square Enix logo are trademarks or registered trademarks of SQUARE ENIX HOLDINGS CO., LTD. in Japan and/or other countries. TAITO is a registered trademark of Taito Corporation in Japan and/or other countries. EIDOS and TOMB RAIDER are trademarks or registered trademarks of Square Enix Ltd. in the United Kingdom and/or other countries. All other trademarks are the property of their respective owners.

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