LOS ANGELES (July 22, 2010) — Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in North America, revealed today a series of premium-quality action figures based on characters from HALO®: REACH. Developed exclusively for Xbox 360® video game and entertainment system from Microsoft by acclaimed developer Bungie, HALO: REACH is the blockbuster successor to the landmark HALO trilogy that tells the heroic story of Noble Team, a group of Spartan soldiers, who through great sacrifice and courage saved countless lives in the face of impossible odds. With a groundbreaking campaign and the most impressive multiplayer experience ever delivered by Microsoft Game Studios, HALO: REACH is the most ambitious Halo game ever created, and will let the world experience the legendary saga from its beginning.
HALO: REACH PLAY ARTS -KAI- Vol. 1 is the latest addition to the PLAY ARTS® -KAI- series by SQUARE ENIX PRODUCTS, and will feature figures of Noble Team members: Noble Six, Emile and Jun. The Vol. 1 action figures are scheduled for a Fall 2010 release, with Vol.2 slated for an early 2011 release.
"The Square Enix Merchandise Division is dedicated to creating collectible action figures that combine high production value and excellent articulation," said Kanji Tashiro, Merchandise Director of Square Enix, Inc. "The HALO series has captivated fans across the globe, and we are thrilled and honored to be making action figures for its latest entry. We're confident that even HALO fans that are not familiar with our products will be pleasantly surprised with what we have crafted."
The Square Enix merchandising division continues to evolve their craft as they work closely with various developers to extend their creative vision and expertise to properties beyond Square Enix franchises. In addition to entries from Square Enix titles such as FINAL FANTASY® XIII and FULLMETAL ALCHEMIST®, the current PLAY ARTS -KAI- line-up includes action figures from a variety of popular titles.
View currently available PLAY ARTS -KAI- action figures at www.square-enix-shop.com/usa.
All the latest Square Enix products are on display at San Diego Comic-Con, taking place at the San Diego Convention Center from July 22-25. Visit booth 3829 to experience the company's latest offerings.
Product Details
HALO: REACH
PLAY ARTS -KAI- Vol. 1
Noble Six, Emile, Jun
Release: Fall 2010
SRP: TBD
HALO: REACH
PLAY ARTS -KAI- Vol. 2
Carter, Kat, Jorge
Release: 2011
SRP: TBD
FINAL FANTASY XIII
PLAY ARTS -KAI- Odin
Release: September 2010
SRP: $199.99
FINAL FANTASY XIII
PLAY ARTS -KAI- Shiva
Release: Now Available
SRP: $199.99
FINAL FANTASY XIII
PLAY ARTS -KAI- Vol.1
Lightning, Snow, Vanille
Release: Now Available
SRP: $39.99 (each sold separately)
FINAL FANTASY XIII
PLAY ARTS -KAI- Vol.2
Fang, Hope, Sazh
Release: Now Available
SRP: $39.99 (each sold separately)
SQUARE ENIX PRODUCTS
As one of the industry's premier video game publishers, Square Enix also prides itself on producing high-quality collectibles that accurately reflect the nuances and facets of the original source material. In addition to figures and merchandise from popular franchises such as DRAGON QUEST®, FINAL FANTASY and KINGDOM HEARTS, the merchandising team continues to extend their expertise and creative vision outside of Square Enix properties, further expanding and enriching a growing collection of quality collectibles.
Look for SQUARE ENIX PRODUCTS at your local comic stores or visit our online store www.square-enix-shop.com/usa.
About Square Enix, Inc.
Square Enix, Inc. is a U.S. based wholly-owned subsidiary of Square Enix Holdings Co., Ltd., a holding company leading Square Enix Group. Square Enix, Inc. publishes and distributes entertainment content under the Square Enix Group’s internationally renowned brands such as Square Enix, Eidos® and Taito® in the Americas. The Square Enix Group includes a global network of leading development studios located in North America, Europe and Japan. The Group boasts a valuable portfolio of intellectual property including: FINAL FANTASY, which has sold over 97 million units worldwide; DRAGON QUEST, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and other well-established products and services.
More information on Square Enix, Inc. can be found at http://www.square-enix.com.
DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are registered trademarks of Square Enix Holdings Co., Ltd. in the United States and/or other countries. PLAY ARTS and FULLMETAL ALCHEMIST are registered trademarks of Square Enix Co., Ltd. EIDOS and TOMB RAIDER are registered trademarks of Square Enix, Ltd. TAITO is a registered trademark of Taito Corp. Microsoft, Halo, the Halo logo, Xbox, Xbox 360, and the Xbox logos, are trademarks of the Microsoft group of companies.
