February 28, 2011


LOS ANGELES (February 28, 2011) Square Enix, Inc., — the publisher of SQUARE ENIX® interactive entertainment products in the Americas, announced that it has strengthened its executive team with the addition of Mona Hamilton as vice president of marketing.

Hamilton will lead marketing and public relations strategy for Square Enix, responsible for the broad portfolio of market leading franchises and games under the SQUARE ENIX, EIDOS® and TAITO® brands.

"I have been a great fan of Mona's work for many years and she is a stellar addition to our team," said Mike Fischer, president and chief executive officer of Square Enix, Inc. "I am excited for Mona to combine her strong leadership skills with Square Enix's great entertainment content in order to take us to the next level."

Hamilton joins Square Enix with over fifteen years of experience in product marketing, development, management and buying in the interactive and consumer entertainment industry. She was most recently vice president of marketing for Capcom Entertainment, Inc., where she led all marketing efforts for Capcom in North America. With deep expertise in the gaming industry, Hamilton was previously also vice president of marketing for Midway Games, Inc. and a group brand manager at Ubisoft Entertainment. She has worked on an array of acclaimed video game brands and best selling franchises.

An industry veteran with a track record of success at both Japanese and U.S. companies, Hamilton's background is in consumer packaged goods, where she worked in product development and buying within the gift and toy industries.

Ami Blaire, previously vice president of marketing, will be taking on a new role as vice president leading the online content and commerce operations for Square Enix, Inc.

About Square Enix, Inc.

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX, EIDOS and TAITO branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 97 million units worldwide; DRAGON QUEST®, which has sold over 54 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at

DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group. All other trademarks are the property of their respective owners.