LOS ANGELES (June 3, 2011) — Square Enix, Inc., the publisher of SQUARE ENIX® interactive entertainment products in the Americas, announced today a series of premium quality action figures including Master Chief from the popular Halo® universe. In commemoration of the tenth anniversary of the HALO franchise, Square Enix Products expands the HALO action figure line beyond the successful HALO: REACH PLAY ARTS® –KAI– series in a continued collaboration with 343 Industries.

HALO: COMBAT EVOLVED PLAY ARTS –KAI– MASTER CHIEF (Envisioned by Square Enix Products) is an original take on Master Chief based on the iconic character from Halo: Combat Evolved. The beloved character is re–imagined with sleek lines common to the sci–fi style, iconic of other Square Enix products. While the characteristics of Master Chief remain true to the original video game, the added details and minor alterations result in delicately crafted parts with unmatched realism. The robust build adds a sense of fictional reality and massiveness present in Japanese sci–fi entertainment.

In addition to HALO: COMBAT EVOLVED PLAY ARTS –KAI– MASTER CHIEF, Square Enix Products is scheduled to also release a limited edition SPARTAN MARK V (Black). Both figures are slated for a late 2011 release.

The figures will debut at the Electronic Entertainment Expo (E3), taking place at the Los Angeles Convention Center from June 7–9, 2011. Visit booth 1649 for a first look at Square Enix Product’s rendition of the beloved character, sure to be a collectible in the growing line–up of HALO action figures by Square Enix.

A first look at these figures has been revealed for the first time on Halo Waypoint, http://halo.xbox.com, the official site for all Halo news, including information and media on the games, books and merchandise.

View currently available Play Arts –Kai– action figures at www.square-enix-shop.com/usa.

Product Details

HALO: COMBAT EVOLVED
PLAY ARTS –KAI– MASTER CHIEF
(Envisioned by Square Enix Products)
Release: Late 2011, Wide Distribution
MSRP: $54.99

HALO: COMBAT EVOLVED
PLAY ARTS –KAI– SPARTAN MARK V (Black)
(Envisioned by Square Enix Products)
Release: Late 2011, Limited Distribution, TBA
MSRP: $54.99

HALO: REACH
PLAY ARTS –KAI– Vol. 1
Noble Six, Emile, Jun
Release: Now Available
MSRP: $49.99

HALO: REACH
PLAY ARTS –KAI– Vol. 2
Carter, Kat, Jorge
Release: Now Available
MSRP: $49.99

About Square Enix, Inc.

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 97 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at http://www.square-enix.com/na/.