July 8, 2011


Augment Your Living Room PowerUp Rewards Program Starts Today Through August 30

LOS ANGELES (July 8, 2011)Square Enix, Inc. and GameStop today launched the Augment Your Living Room PowerUp Rewards pre–order program for the North America release of DEUS EX®: HUMAN REVOLUTION™. The prize includes up to $20,000 of audio and visual "augmentations" for the winner’s living room as well as a prototype of Adam Jensen's augmented arm.

Entry Details

  • PowerUp Rewards Members (Pro or Free) must both pre–order a copy of DEUS EX: HUMAN REVOLUTION from a participating GameStop store and pickup that order from the store during the sweepstakes period to receive one (1) entry into the "Deus Ex: Augment Your Room Sweepstakes." Entrant must transact with entrant's PowerUp Rewards Card to be eligible.

  • OR

  • Enter by mail via "Print your full name, phone number, email address and mailing address on a 3" x 5" card, insert card in envelope, affix proper postage and mail to: The Marketing Arm Inc. Attention: "Deus Ex: Augment Your Room Sweepstakes", #140, 233 Rock Road, Glen Rock, NJ 07452."

The Augment Your Living Room sweepstakes prize details are as follows: The one (1) Winner will receive: (i) one (1) Deus Ex: Human Machinima Augmented Arm Statue, with an approximate retail value ("ARV") of $1,000; (ii) one (1) 3D television, with an ARV of $5,500; (iii) one (1) home entertainment system, with an ARV of $2,500; (iv) surround sound stereo equipment, with an ARV of $3,000; (v) one (1) motorized television mount, with an ARV of $2,000; (vi) home theater seating, with an ARV of $3,000; (vii) three (3) console gaming systems with motion controller systems, with an ARV of $2,000; (viii) one (1) GameStop Gift Card, with an ARV of $500 (All conditions and restrictions pertaining to any GameStop Gift Card apply); (ix) one (1) home theater remote control, with an ARV of $300; and (x) installation accessories for above prizes, with an ARV of $200, collectively ("Prize" or "Prizes"). The total ARV of the Prize is $20,000. More information about the Augment Your Living Room sweepstakes can be found at


Praised for its in–game art and cinema–quality storyline, DEUS EX is one of the most critically acclaimed video game franchises of all time; DEUS EX: HUMAN REVOLUTION will be available at North American retailers on August 23, 2011, for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, Windows PC, Steam®, OnLive®, and most other digital distributors.

For more information about DEUS EX: HUMAN REVOLUTION visit and join the human revolution at

About Square Enix

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at

DEUS EX: HUMAN REVOLUTION © 2011 SQUARE ENIX, LTD. DEUS EX, DEUS EX: HUMAN REVOLUTION, DRAGON QUEST, EIDOS, FINAL FANTASY, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group. “PlayStation” is a registered trademark of Sony Computer Entertainment Inc. Windows, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. STEAM is a registered trademark of Valve Corporation. OnLive is a registered trademark of OnLive, Inc.