August 22, 2011

Augment Yourself in Real Life as musterbrand…LLC Launches Official DEUS EX: HUMAN REVOLUTION Clothing Line

Play the game, become the hero as forthcoming blockbuster moves from console to catwalk

[08.22.11] musterbrand…LLC, the pioneering online fashion retailer, today unveiled its latest range of high–end gaming fashion — the DEUS EX: HUMAN REVOLUTION™ collection.

Available 08.23.11, the officially licensed DEUS EX: HUMAN REVOLUTION line allows gamers to 'become' Adam Jensen, the iconic, trenchcoat–wearing hero of Square Enix's forthcoming blockbuster videogame. Fans can gear up in Adam’s signature outfit, or purchase clothing and accessories from other in–game characters. Completing the line are items inspired by the game.

Available in North America and Europe at, the DEUS EX: HUMAN REVOLUTION range of clothing has been designed in partnership with game developer Eidos–Montreal, ensuring the closest real–world version of the virtual items as possible.

The standout item in DEUS EX: HUMAN REVOLUTION is Adam Jensen's coat—a futuristic interpretation of a trench coat. This slick trench, adorned with signature vented holes, and structured sleeves, is inspired by DEUS EX: HUMAN REVOLUTION's cyber–renaissance art direction. Just remember that you’re not actually augmented before leaving on your adventures.

"Standard logoed T–shirts, sweatshirts, and hats are the norm," said Knut Jochen Bergel, CEO, musterbrand. "musterbrand's clothing lines are designed by top stylists, woven from the highest quality material, and cut so sharply they should come with a warning. DEUS EX: HUMAN REVOLUTION is already drawing praise for its unique design and playability — we're aiming to replicate the game's popularity with our clothing line too."

"musterbrand has done an amazing job at not only bringing the clothing in DEUS EX: HUMAN REVOLUTION to life, but producing cool, wearable clothing inspired by the game," says Jonathan Jacque–Belletete. "It's of utmost importance to me to always retain the integrity and signature look and style of the game in everything we produce. I think DEUS EX: HUMAN REVOLUTION fans will be stoked at musterbrand's offerings!"

musterbrand's official DEUS EX: HUMAN REVOLUTION collection will be available from 08.23.11, at

For more information, please contact:

About musterbrand…LLC

musterbrand… is a contemporary licensing and merchandising company for digital entertainment brands and virtual worlds. It offers global, vertical integrated solutions for IP owners and virtual worlds that allow them to not only extend the reach of their brands into the real world but can also create valuable opportunities for new product categories.


DEUS EX: HUMAN REVOLUTION will be available on August 23 in North America and August 26, 2011 in Europe and other PAL territories for the PlayStation®3 computer entertainment system, Xbox 360® video game and entertainment system from Microsoft, Windows PC, Steam®, and OnLive®. For more information about DEUS EX: HUMAN REVOLUTION, visit and join the human revolution at

DEUS EX: HUMAN REVOLUTION is rated M (Mature). Please visit the Entertainment Software Rating Board (ESRB) website at for more information about ratings.

About Eidos–Montreal

Founded in 2007, Eidos–Montreal is a leading video game development studio in Montreal. Embracing the philosophy to always pursue excellence in the development of games and create immersive, captivating experiences for players, Eidos–Montreal is set to make its mark on the video game world with the release of its first video game, DEUS EX: HUMAN REVOLUTION. Eidos–Montreal is part of Square Enix Europe.

About Square Enix, Inc.

Square Enix, Inc. develops, publishes, distributes and licenses SQUARE ENIX®, EIDOS® and TAITO® branded entertainment content throughout the Americas as part of the Square Enix Group. The Square Enix Group operates a global network of leading development studios and boasts a valuable portfolio of intellectual property, including: FINAL FANTASY®, which has sold over 100 million units worldwide; DRAGON QUEST®, which has sold over 58 million units worldwide; TOMB RAIDER®, which has sold over 35 million units worldwide; and the legendary SPACE INVADERS®. Square Enix, Inc. is a U.S.-based, wholly-owned subsidiary of Square Enix Holdings Co., Ltd.

More information on Square Enix, Inc. can be found at

CRYSTAL DYNAMICS, DEUS EX: HUMAN REVOLUTION, DRAGON QUEST, EIDOS, FINAL FANTASY, IO INTERACTIVE, SPACE INVADERS, SQUARE ENIX, the SQUARE ENIX logo, TAITO and TOMB RAIDER are registered trademarks or trademarks of the Square Enix Group. "PlayStation" is a registered trademark of Sony Computer Entertainment Inc. Windows, Xbox, Xbox 360 and Xbox LIVE are trademarks of the Microsoft group of companies. STEAM is a registered trademark of Valve Corporation. OnLive is a registered trademark of OnLive, Inc.